Through Social Media especially Instagram professional photography is changing a lot. Classic studio pictures are nice but they don't offer enough variety since we want flowing content. This means we want to tell our story with casual lifestyle pictures that look easy, natural and effortless in everyday situations or changing surroundings. And then they also need style. Preferably your own and unique style. It's good to have an Instagram account that can keep up with others, but it is even better to have an account that is standing out. 

You don't always need to create your own content. For some concepts, it makes sense to work with user-generated content. Nevertheless, for most kind of businesses, you will have to create your own content at least partly. 

And let's be honest!

What looks so casual and effortless is not really that easy and it actually requires some skills and a lot of work to take good pictures and then make them stylish and fit together without looking the same or blurring out the details. 

So instead of going on a photo shoot, we will go on an adventure - at least that's what we make it look like.